Industrial Science and technology news learned from intelligent manufacturing trends:
Over the years, Honeywell is more known as a century old industrial enterprise, whose scientific and technological achievements in B2B and commercial fields are very outstanding. However, in the past two years, Honeywell has emerged as a new force in the two purification industries, and the air touch series of consumer products has become the real king of sales, seemingly "without the intention to insert willows into the shade". So, how does Honeywell successfully create an explosive product across the border? What's the story behind this?
Optimistic about Honeywell's cross-border expansion of smart home business line in Chinese market
Honeywell was originally an industrial manufacturing enterprise mainly engaged in hardware production, with many black technologies in industrial fields. With the rise of the application of science and technology in the field of consumption, Honeywell has realized more and more clearly that science and technology should be people-oriented and used by people. The technology and products applied in the civil field will bring another broad market space to Honeywell in the future.
Honeywell is optimistic about China's smart home market. By the end of 2015, the annual output value of smart home industry has reached 124 billion yuan, with a broad prospect. After 10 years of industry introduction, the smart home market has seen a significant growth momentum, and the industry has entered the development period. After completing the market research, Honeywell preliminarily judged that in the next five to ten years, the development of China's smart home industry should be extremely fast. As the residential family has become the focus market for all industries, smart home as a receiving platform will also become the first target for all parties.
However, at present, smart home system is only used in a few buildings in the first tier cities, and the market is blank waiting for development. It is understood that Honeywell is a pioneer in energy, air purification, water purification, security and other aspects, and the solid accumulation of scientific research technology has prepared for the fight against the market.
In May 2015, airtouch-s intelligent air purifier was launched. This is an important step taken by Honeywell from the industrial and commercial fields to the field of people's livelihood and home use, and marks a new situation for Honeywell to open up smart home. Since then, Honeywell has successively launched three air purifier models, including airtouch-p, airtouch-x and the upgraded version of airtouch-x2, as well as aquatouch600 and aquatouch600s water purifiers. The market reaction is very good.
Unexpectedly, China's smart home market has brought great returns to Honeywell. In 2013, China became Honeywell's largest market outside the United States. Now, China is Honeywell's most important source of growth. Take the air and water purification business of Honeywell smart home for example. From 2013 to 2016, the average annual growth of Honeywell smart home business is nearly 80%. Honeywell AirTouch series air purifier has become a classic product in the air purification industry in just two years since it was launched, and it has been ranked the top five in the sales of similar products in JD for a long time.
Although Honeywell's air purification and water purification department is named "smart home", so far, its smart home products are limited to air purifiers and water purifiers. As we all know, smart home is a system composed of platform and many smart hardware. If there are only two kinds of products, it can not become the scale of smart home. From this point, we can see that in the long run, Honeywell has a very good expectation for China's smart home market. In the near future, Honeywell's actions in the smart home market are actually very cautious, which is actually a very small field.
The choice of air purifier is the embodiment of Honeywell's strategy of "serving the east from the East" in China. There is a very convincing example: in the United States, families have a high demand for temperature control, so the smart home in the United States starts from the temperature controller, while in China, people are more concerned about air pollution. Honeywell launched the air purifier and got a good market response. In the current China, drinking water is also a very concerned issue. Combined with this situation, Honeywell has launched a new water purifier product, aquatouch 600 water purifier, to help more Chinese families get better drinking water.
Honeywell has its own unique understanding of the concept of intelligence. "Intelligence" is not the pursuit of high technology, not to make life more complex, but to make life simpler and better. There are many levels of intelligence. In English, the literal translation of "intelligence" is artificial intelligence, which is the highest level of intelligence; connecting WiFi is another level of "intelligence"; and the basic level is user experience. Some devices or products may not have very sophisticated technology, but it is very "smart" because it fully considers the user's detailed needs in all aspects, making use and operation very simple. For example, Honeywell's aquatouch 600 is a good example. Its filter element design, panel indicator light design, holiday mode design, etc. are all based on user experience, which contains "smart" thinking, which is also the basic starting point of "smart".
From the understanding of intelligence, we can see that the intelligent products created by Honeywell are not pursuing cool technology, but focusing on more intimate product design. There used to be a Honeywell design engineer. He was the father of the child. In the early days of developing the air touch air purifier, the father found that his daughter was particularly curious about these products and always wanted to click here